Resources Library by ANA

Farmstat Portugal

This paper is about FARMSTAT Portugal, the first Portuguese panel specially designed for agricultural marketing research and opinion studies. Its functional structure is explained, giving emphasis both to implementation functions and routine...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Francisco Gomes da Silva

February 1, 1996

Farmer's image of and attitudes towards seeds and genetic research since the cap reform

In the present circumstances and pressure of the environment, it is evident that today's farmers have a new system of values. The aim of this study was to identify and understand the changing attitudes and behaviours of farmers toward seeds and...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Florence Gramond

Company: Ipsos MRBI

February 1, 1996

Farmer's needs and expectations in regard to technical and service innovations

This study was conducted by BVA in the Spring of 1994 in 7 cereal producing regions of the European Union. Farmers were brought together in a total of 8 small focus groups. The participants were comparatively young cereal growers with at least 5...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Sylvie Darier

Company: BVA Group

February 1, 1996

Market research methodology for analysis of retail distribution in agriculture

The paper describes a new market research approach for the analysis of retail distributions choices and efforts when selling agrochemicals to the farmers. The method, called DISTRASCOPE, is based on two specific features: quantified interviews of a...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Authors: Gerard Calbrix, Lucienne Ganay

Company: KANTAR TNS Malaysia

February 1, 1996

The 1993 UIPP public opinion campaign

UIPP, the french national agrochemical association launched in 1993 a communication campaign on the theme "When you protect plants, you also protect humans". This campaign was on TV last summer and in the magazines during the autumn. The objective...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Isabelle Montigaud

June 15, 1994

An example of anticipatory strategy in the relationship between firm, environment and market

The Wine-Growers’ Cooperative in question represents a significant example of how an organisation, which has acted promptly and with foresight in picking up "weak signals" from the market and the environment, can become an incentive for other...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Riccardo Pastore

June 15, 1994

New environmental challenges for the agricultural input industries in the European Union

This paper will identify possible environmental policies aiming to reduce agricultural pollution and how they will affect farming decisions. Specifically, emphasis will be put on the impacts of those policies in combination with the CAP-reform on the...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Alberto Garrido

June 15, 1994

The function of the juice industry in the citrus sector in Spain and the supply of raw material

Over the past twenty years there appears in Europe an increase in the demand of by-products and a blockage of the fresh consumer market, decisively contributing to the existence of excess supply in some varieties, when there is overproduction in a...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Baltasar Cases, M. Dolores de Miguel

June 15, 1994

Structural change in agriculture due to demographic processes

Whether one fears future farm closings due to a lack of successors or expressly advocates agricultural structural changes, the manner in which these changes can be expected to take place is of interest to agricultural policy. For this reason, a...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Ferdinand Fasterding

June 15, 1994