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Research papers

A case history of TvTimes

It is my intention to review the editorial research carried out for TVTimes since 1968, and to attempt to assess how and where it contributed to the development of the magazine. In the six years of its life, TvTimes has changed in many ways and of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Alwyn Wise
June 15, 1974

Research papers

Profitability and the comprehensive view (French)

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968
Author: Jean-Pierre Therme
June 15, 1968

Research papers

Why computerised financial reporting and consolidation systems?

Government regulations make it mandatory for all companies to publish their financial data on a periodic basis. Again presentation of the financial data have to conform to certain accounting standards and be approved by the certified public...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: K. S. Radhakrishnan, L. A. Soenen
June 15, 1982

Research papers

Recent prescription and price policy of drugs in The Netherlands

In this presentation we would like to present a survey of recent developments in the drugs market in the Netherlands. We will base ourselves on publications in newspapers and trade magazines and on information published by public bodies in so far as...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: J. G. J. Huurman, Frits Spangenberg
Company: Motivaction International B.V.
June 15, 1987

Research papers

Developments in U.S. agricultural policy and implications for the European Community

The result of this compromise is a new five-year farm bill that sharply reduces support prices for virtually all commodities while maintaining many of the income support provisions contained in previous U.S. farm bills. The FSA85 was implemented with...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: John M. Urbanchuk
June 15, 1987

Case studies

Research based consultancy for the public sector

This paper is based on 12 years experience of research and consultancy for the UK public sector in 'business markets' - those areas of public policy which are directed at, or derived from, business establishments. Examples of such policy areas are:...

Catalogue: Seminar 1988: Business To Business Research
Author: Andrew Robert McIntosh
June 15, 1988

Research papers

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I)

For editorial policy it is important to estimate readers' appreciation of the contents. The panel method is one way of sounding the readers and getting a contribution to the editorial policy. In this paper we will present experiences and examples...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: F. T. M. van der Staay
June 15, 1974

Research papers

Globalization- Segmentation- Standardization

Simultaneously with the increase of international economic operations - as well capital- as product- transactions - there is a growing interest in different aspects of international marketing. In many fields however, the evolution of the...

Catalogue: Seminar 1976: International Market Research
Author: Walter Pintens
April 1, 1976

Research papers

Price policy, commercial success and therapeutic advantage of pharmaceutical innovation

The paper reports on a study which examined all new single chemical entities introduced on to the British prescription medicine market between 1962 and 1970. The therapeutic novelty and value of each at the time of product launch was assessed by a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Ducan Reekie
June 15, 1976