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Case studies

Social marketing campaigns, inequality and materialism

This research seeks to find the intention to follow positive exemplary behaviours as reflected in social marketing campaigns or to partecipate in marketing campaigns initiated by corporations which promote equally, for example, providing equal access...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
May 19, 2016

Research papers

Communicating on early childhood development

Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure their child grows up to their full potential. How...

Catalogue: Congress 2013: Think Big
Authors: François Lagarde, Christian Bourque
Company: Leger
September 26, 2013

Research papers

Starting from scratch

The road to conducting survey research that meets international standards is one not easily paved in Afghanistan.Violence, illiteracy in both urban and rural areas, segments of the population hostile to research, and cultural constraints on access to...

Catalogue: Congress 2006: Foresight
Authors: Rafiq Ullah Kakar, Matthew Warshaw, Zemarak Mohsini, Torpekay Habibzei
Company: ACSOR Surveys
September 17, 2006

Research papers

Assessing the effectiveness of social marketing

In the last ten years there has been considerable spend on Social Marketing. There is no systematic way of proving the effectiveness of Social Marketing.This paper considers how the effectiveness of Social Marketing should be assessed, the extent to...

Catalogue: ESOMAR Public Sector Social Research 2004
Author: Jude Varcoe
Company: KANTAR TNS Malaysia
May 9, 2004

Research papers

The evaluation of government policies influencing nutrition behaviour in the Federal Republic of Germany

The paper describes the use of research in a specific field of social marketing. For the Federal Republic of Germany, government attempts to influence the population's nutrition behaviour are being analyzed. The empirical evidence is based on all...

Catalogue: ESOMAR Congress 1989
Authors: Ursula Hess, Dörte Folkers
September 1, 1989

Research papers

Initiators of ideas as well as proponents of particular positions on current issues, are all part of a concept sector whose members are, or should be employing the marketing process

This paper explores a sector of the economy believed to be at the threshold of a fascinating emergence. The sector is constituted of those institutions sponsoring ideas and social issues concepts in contrast to organizations purveying goods and...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Seymour H. Fine
June 15, 1981