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Research papers

Getting close to business

In the UK increasingly business to business researchers are beginning to operate in a business partner, rather than simply a data supplier, role. In this paper three UK business to business research practitioners discuss some of the challenges and...

Catalogue: Seminar 1988: Business To Business Research
Authors: Justin Gutmann, Stephen Ellis, David Smith
Company: DVL Smith Ltd
June 15, 1988
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Citation

Gutmann, Ellis and Smith (1988a, June 15). Getting close to business. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/getting-close-to-business


Research papers

Social change and the quality of service

In most of the markets which our Monitor survey has examined across the past ten years or so we have found that in the main, institutions have failed to respond to the ever-quickening social change that is taking place among members of the public....

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Authors: David Winton, Stephen Ellis
Company: KANTAR TNS Malaysia
February 1, 1985
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Citation

Winton and Ellis (1985a, February 01). Social change and the quality of service. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/social-change-and-the-quality-of-service


Research papers

Communicating road safety procedures to children

The paper demonstrates the important role research can play in the development of an advertising campaign aimed at children. Following increasing concern about the safety of children on the roads, a detailed set of procedures to guide children across...

Catalogue: Seminar 1980: Children And Young People
Authors: Stephen Ellis, Ned Scott
Company: Ogilvy
June 15, 1980
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Citation

Ellis and Scott (1980a, June 15). Communicating road safety procedures to children. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/communicating-road-safety-procedures-to-children