Resources Library by ANA

Combining qual and quant online

This paper discusses how an innovative use of the online bulletin board research tool allowed one moderator to conduct 142 individual Internet interviews over a three-day period.The case study documents how a hybrid online methodology provided a...

Catalogue: Qualitative 2005

Authors: David Bradford, Nino DeNicola

Company: Itracks

November 13, 2005

Money, money, money

The UK and Ireland's financial sector is one of the most dynamic and innovative in the world: where credit is easy, driven largely by banks and building societies which encouraged consumers to spend, spend, spend.However, this move towards typically...

Catalogue: Qualitative 2005

Authors: Fiona Jack, Greig Burnside

Company: Green Light International

November 13, 2005

Behind the closed doors of Saudi Harems

For years, marketers have considered the Saudi female consumer segment as taboo, especially as they are completely veiled and can not be approached or touched. This paper provides insights into female segments in Saudi Arabia in terms of their...

Catalogue: Qualitative 2005

Author: Hana Balaa

Company: KANTAR TNS Malaysia

November 13, 2005

Beyond Kawaï

This paper illustrates a mixed methodology approach to overcome cultural barriers by combining different qualitative and semiotic research methods. Our challenge as qualitative researchers is to overcome 'first level information', especially in the...

Catalogue: Qualitative 2005

Authors: Adeline Attia, Julia Schafer

Company: Allegoria Consultants

November 13, 2005

Real world. Real time. Real results

The increasing popularity of ethnographically-based research can be limiting in some circumstances and categories. To combat this, a new qualitative method has been created.Using latest cell phone technology, a panel of trendsetters were asked to...

Catalogue: Qualitative 2005

Authors: Luc Rens, Brett Miller, Marla Commons

November 13, 2005

Certification of qualitative researchers

Following an overview of the history and current status of the certification issue, this paper reviews the several sides of the debate: Clarification of terms - what is certification and how is it different from similar processes such as...

Catalogue: Qualitative 2005

Author: Hy Mariampolski

Company: QualiData Research Inc.

November 13, 2005

Facial expression analysis to detect emotions

Many emotions are so fleeting that the observer cannot detect them. Furthermore, the respondent is often not aware of and cannot express their emotions in words.This paper describes a methodology using video analysis to detect facial expressions of...

Catalogue: Qualitative 2005

Author: John Habershon

November 13, 2005

Eat the rich!

The paper shows two different sides of state-of-the-art qualitative market research and consulting: elucidating the impact of Constructivism on qualitative market research and its implication for the method of ethnographic interviewing...

Catalogue: Qualitative 2005

Authors: Kerstin Klar, Oliver Tabino

Company: SINUS Markt- und Sozialforschung GmbH

November 13, 2005

Hands-on innovation

There is greater pressure today than ever to come up with new product innovations faster than the competition, yet the hurdles marketeers must go through to minimise risk have, if anything, increased.This paper explores and reviews one new approach...

Catalogue: Qualitative 2005

Author: Annette Mathers

November 13, 2005