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Research papers

Birthrate in decline

In view of the decline in birthrate which has occurred in industrialised countries, the companies operating in the Youths' Products Markets are faced with serious problems both with regard to the decreased number of youths and with regard to the lack...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Arnaldo Aisa, Luisa Pogliana
June 15, 1984
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Citation

Aisa and Pogliana (1984a, June 15). Birthrate in decline. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/birthrate-in-decline


Research papers

The 'ombudsman' for children: The needs of young consumers

The paper describes how information about the needs of children must be communicated to planners, policy makers, as well as to groups that produce and market products designed for - or used by- children. If information and communication prove...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Author: Maalfrid Grude Flekkoy
June 15, 1984
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Citation

Flekkoy, M. G. (1984a, June 15). The 'ombudsman' for children: The needs of young consumers. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-ombudsman-for-children-the-needs-of-young-consumers