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Research papers

Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns

This paper examines the problem of using advertising methods such as T.V. commercials to alter behaviour in non-commercial fields, i.e. in public safety programs such as motor car seat belt usage.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: James Thayer
September 1, 1973

Research papers

A study of vehicle speed measurement using film techniques

This paper describe the development and use of an innovatory technique of studying motoring behaviour, with particular reference to a precise measurement of speed. The technique developed involves continuous filmed records of road traffic and has to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Lynda Waters, K. M. Macafee
June 15, 1976

Research papers

The evaluation of the drink and drive advertising campaign 1976/1977

This paper presents a detailed case history of the 1976/77 advertising campaign to persuade people in Britain against drinking and driving. It deals firstly with the background to the campaign and the role of research in its development. The main...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Barry Lee, John A. Samuels
September 1, 1978

Research papers

Assessing immediate response campaigns in broadcast media

This paper describes an advertising campaign to attract new blood donors, and the programme of research which was conducted to assess it. The main medium used was radio, and the advertising called upon potential blood donors to contact the telephone...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robin Jones, Tony Twyman, Simon Godfrey
June 15, 1982

Research papers

Some social applications of communication research

Within 'social research', as within 'market research', the functions of communication research are: I. to optimise the efficiency of specific communications; II. to assess the effects of communication acts.Its contributions are both direct and...

Catalogue: Seminar 1977: Social Research
Author: John M. Caffyn
December 1, 1977

Research papers

The fourth dimension and research

In 1970 the chairman of a large multinational company introduced the theme of the fourth dimension at the company's annual shareholders' meeting. He said that traditionally the company has recognised three responsibilities to customers, shareholders...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: G. K. Morris, Robert M. Worcester
September 1, 1972