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Research papers

The map is not the territory

Neuro-Linguistic Programming is a phrase that can be very off-putting, yet it sums up three very simple ideas that form the core of the insights and discoveries Grinder and Handler made. The 'Neuro' part of NLP recognises the fact that all human...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Wendy Gordon
June 15, 1990

Research papers

The post-socialist consumer

Hungary is one of those countries in Europe that have undergone a tremendous change during the last two years. This political change has basicly influenced economy and the actors of the market as well. The first part of this paper describes why...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Marta Hoffmann
June 15, 1990

Research papers

Marketing techniques and the universe of childhood and adolescence

The aim of this paper is to demonstrate the need to implement a specific and adapted procedure in marketing studies among children and adolescents. This procedure is drawn from various work conducted on the universe of childhood as well as from...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Marianne de Souza, Marguerite de la Menardiere, Pauline de Minvielle
Company: MSM
June 15, 1990

Research papers

The cultural dimension and qualitative research

This paper attempts to posit a general theory of cultural differences and their implications to you as the international qualitative research practitioner. The model developed should, we believe, be used as a thought-provoker at the earliest stages...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Chris Robinson, Jenny So
June 15, 1990

Research papers

Semiotics and its application to international qualitative research: The specificity of the approach

The main purpose of this paper is to demonstrate the efficacy of the "semiotic" approach to qualitative marketing research on an international level. This will be carried out in two phases: Firstly, a theoretical overview in two parts: - On the one...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Odile Solomon
June 15, 1990

Research papers

New language and communication for social advertising

The goal of this paper Is to investigate social advertising in Italy as a concept (what It is, what it means, how people see it) and as communication through some examples of current advertising. It considers a qualitative research concerning the...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Cristina Nava
June 15, 1990

Research papers

Advanced research methods on a level with the advanced consumer

This paper presents two workshop methods that will be discussed with regard to the operating phases of the method as well as to the background, the importance and the results of these phases. It will deal with the background of the development and...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Jette Heide, Birgitte Gad, Frede Jorgensen
June 15, 1990

Research papers

Qualitative research

This paper falls into two parts. First we consider the UK government’s use of qualitative research, looking both at the circumstances in which it is employed and the means by which it is assessed. Our initial and somewhat imprecise hypothesis -...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Michael Warren, Arnold Cragg
June 15, 1990

Research papers

An expertsystem as a tool for risk management

The expert system RISCUE is developed to assist insurance managers to take decisions about the optimal risk strategy. RISCUE consists of a number of computer programs, combined with data on risk variables which are specific for the company or...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jetty M. M. Plasschaert
Company: PQR-Research
June 15, 1990