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Research papers

Consumer VS. producer

If competitive intelligence professionals are to add value to organisational imperatives intelligence must become a central component of users decision-making processes. Competitive intelligence must make a material difference to the agendas of...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Douglas C. Bernhardt
March 1, 1999
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Citation

Bernhardt, D. C. (1999a, March 01). Consumer VS. producer . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/consumer-vs-producer-


Research papers

Competitive intelligence

This paper has indicated that Competitive Intelligence represents the flip-side of the strategy coin. Strategy without intelligence, we have suggested, is not strategy, it is guessing. Some pharmaceutical firms are making considerable progress toward...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Author: Douglas C. Bernhardt
June 1, 1995
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Citation

Bernhardt, D. C. (1995a, June 01). Competitive intelligence. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/competitive-intelligence