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Videos

Taking games seriously

This paper will examine new enabling tools in the manner of games that can be used to convert and enrich the conventional focus group discussion. This shall be demonstrated using a couple of case studies from Indonesia.

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
June 15, 2016
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Citation

Ryan, Pai and Cravenetya (2016a, June 15). Taking games seriously. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/taking-games-seriously-


Research papers

Taking games seriously

The use of games as a part of the qualitative toolkit, contrasting their use in market research with user experience, service design and design thinking, is addressed in this paper. The relevance of games and potential in Asia-Pacific is showcased...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
May 19, 2016
×

Citation

Ryan, Pai and Cravenetya (2016a, May 19). Taking games seriously. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/taking-games-seriously


Research papers

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
×

Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia-8528


Videos

Ceremony: Best Paper Award APAC 2015

Best paper award winner APAC Conference 2015: The emergence of "I" in Indonesia.

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Finn Raben, Monica Cravenetya, Satish Pai
June 15, 2015
×

Citation

Raben, Cravenetya and Pai (2015a, June 15). Ceremony: Best Paper Award APAC 2015. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/best-paper-award-apac-2015


Videos

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
×

Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia