Resources Library by ANA

How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning

What's it about?Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a...

Catalogue: Webinars 2022

Authors: Stephen Kraus, Emmanuel Probst

Companies: MRII, IPSOS

May 12, 2022

G.D.C (Gross Domestic Care)

Catalogue: Vision and Values 2021

Author: Virgina Godoy

Company: Kuo Experience Research

October 25, 2021

G.D.C (Gross Domestic Care)

Catalogue: Vision and Values 2021

Author: Virgina Godoy

October 25, 2021

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon

Company: Kantar

November 2, 2020

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Anne Rayner, Vanessa Gibbon

Company: Kantar

November 2, 2020

Virtually happy

There is no doubt that technology has helped preserve some essential connections during the pandemic but these technologies can't replace aspects of social interactions such as impromptu watercooler chats and laughs and social touches. (the right...

Catalogue: Insights Festival 2020

Author: Stephanie Davies

Company: Laughology

September 14, 2020

Cultural values in market and opinion research

The term ‘value’ has many meanings. In market research we meet the term most often in the phrase ‘value for money’ but also in the notion ‘consumer values’. The latter is our concern here. Values in this sense are the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Hans L. Zetterberg

September 1, 1998

Asian values

Personal values are a valuable tool in differentiating people and market segments. For many the concept of Asian Values has been offered as a reason why things are done differently in Asian countries. This paper looks at data from a study carried out...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: John Gabriel

June 15, 1998

From a thundering roar to a simpering meow

This paper presents the impact of the economic crisis in Asia (which has been labelled ‘Tiger Economy’) and how it is affecting consumers in Indonesia Malaysia and Philippines in terms of their outlook of life lifestyle and values. Apart...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Sylvia Habulan, Moira Manurung, Ng Lay Choon

Company: Nielsen

June 15, 1998