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Videos

Why customers are loyal

The subject of this presentation is to discuss methodological assumptions concerning customer satisfaction studies. The presenters, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Katarzyna Polok, Dobromir Cias
Company: KANTAR TNS Malaysia
June 15, 2012
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Citation

Polok and Cias (2012a, June 15). Why customers are loyal. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/why-customers-are-loyal-7841


Research papers

Why customers are loyal

The subject of this paper is to discuss methodological assumptions concerning customer satisfaction studies. The authors, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Katarzyna Polok, Dobromir Cias, Tomasz Opalski
March 26, 2012
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Citation

Polok, Cias and Opalski (2012a, March 26). Why customers are loyal. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/why-customers-are-loyal