Resources Library by ANA

Emerging middle class in Russia

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marina Simakova, Ioannis Kavounis

June 15, 2012

Global research transition

This paper illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers' decision making journey within the air care category. A quantitative study with...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Jenna Alexandre, Corrine Sandler

March 26, 2012

What markets to enter when informing a global market strategy?

Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

June 15, 2012

From the global stage to the CEE Reality

Panel discussion

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marta Hoffmann, Marcin Rzepka, Robert Pinter

Companies: KANTAR TNS Malaysia, Ipsos MRBI

June 15, 2012

Growth in global consumer markets

This paper describes an approach that can be used to create a global growth strategy for consumer packaged goods. The approach uses clustering methods and regression methods to guide the strategic choices of which markets to enter, and when to enter.

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

March 26, 2012

Next please - Online game for bank tellers

Using the example of a research project for the CSOB, a leading Czech bank, this paper demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results delivered...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jan Lajka

March 26, 2012

Why customers are loyal

The subject of this presentation is to discuss methodological assumptions concerning customer satisfaction studies. The presenters, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Katarzyna Polok, Dobromir Cias

Company: KANTAR TNS Malaysia

June 15, 2012

Fishbowl

The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Annelies Verhaeghe

Company: InSites Consulting

June 15, 2012

Insight into poverty

Crisis is a word increasingly repeated in every day discourse. This results in a growing number of people experiencing situations previously reserved for the low segment: a sense of uncertainty, of having limited influence on one's own fortunes, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Beata Gers, Katarzyna Gawlik

Company: KANTAR TNS Malaysia

March 26, 2012