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Research papers

Interviewer performance and personality

While carrying out the fieldwork for the British Standardisation of the Cattell 16 Personality Factor (PF) inventory, BMRB were able to collect personality data on a large number of their interviewers. Analysis of these personality data in relation...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Authors: J. Bridges, Bill Mabey
October 1, 1973
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Citation

Bridges and Mabey (1973a, October 01). Interviewer performance and personality. ANA - ESOMAR. Retrieved September 18, 2024, from


https://ana.esomar.org/documents/interviewer-performance-and-personality


Research papers

Towards an improved reading and noting technique

This experiment has, we believe for the first time, demonstrated that it is possible (in fact without having to "mount eye cameras onto magazines or their readers" to take a technique on which over the years millions of dollars and pounds have been...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Authors: Robert Fletcher, Bill Mabey
June 15, 1971
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Citation

Fletcher and Mabey (1971a, June 15). Towards an improved reading and noting technique. ANA - ESOMAR. Retrieved September 18, 2024, from


https://ana.esomar.org/documents/towards-an-improved-reading-and-noting-technique