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Research papers

India- One in a billion

As the world becomes a smaller place, and brands become increasingly global, it seems almost evident that we are living in a single continent rather than many. There seems no better benchmark to this phenomenon than youth across the world. Seemingly,...

Catalogue: Asia Pacific 2008
Authors: Suman Srivastava, Nikhil Rawal
Company: IMRB International
April 9, 2008

Research papers

Can MR help 'disclose' what vested interests want to actively 'suppress'?

The paper builds a model / framework to apply research designs to measure corrupt business practices specially in the areas where the respondents have a vested interest in actively suppressing the information.The model has been justified using...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Balendu Shrivastava, Bhupendra Mathur
Company: IMRB International
August 5, 2004

Research papers

Constant surveillance

This paper focuses on aspects of Qualitative Research, where it has played the role of Sherlock Holmes to dig deep into consumer context and generated options to crack barriers and deliver new insights.It is based on the premise that Qualitative...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Neerja Wable, Sharmila Das, Anand Verdhan Sinha, Harjyoti Ghai
Company: IMRB International
November 10, 2002

Research papers

Using market research to shape a national health programme for India

This paper shows how a market research study in rural India designed essentially to develop communication for India's National Diarrhoea Management Programme, resulted in shaping the programme strategy. Diarrhoea is a major cause of child mortality...

Catalogue: ESOMAR Congress 1989
Authors: Ramesh Thadani, Hema Viswanathan, Rajiv Inamdar
Company: IMRB International
September 1, 1989

Research papers

The effects of rural component on opinion polls

Past studies have attempted the effect of various factors on the accuracy of opinion polls. In the area of pre-election poll alone researchers have studied the effects of question order (Crespi and Morris, 1984), late trend in voter preference (Day...

Catalogue: Seminar 1986: Opinion Polls
Author: J. Rajaretnam
Company: IMRB International
June 15, 1986