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Research papers

Young peoples' attitudes

This paper examines the contribution which Market Research can make to understanding how children and adolescents develop into adult consumers. In order to illustrate some of the methods available and findings involved, a case history is presented on...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: J. Martyn, Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1972
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Citation

Martyn and Cooper (1972a, September 01). Young peoples' attitudes . ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/young-peoples-attitudes-