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Research papers

The significance and value of fashion in the transition from childhood to adolescence

This paper takes its cue from research into the significance of consumption in adolescence. Specifically, the results of the research in question are presented in relation to the role and the significance of fashion in the choice and the purchase of...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Alessandro Paris
June 15, 1992

Research papers

Researching fashions and trends among young people

As market researchers who specialise in youth research, we are regularly asked by clients if there is a way of predicting future trends among young people before they become mainstream. The broad issue of researching the future in relation to...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Angela Humphries, Lili Tomlinson
June 15, 1992

Research papers

Reversing trends: Children and consumption

Everyone is aware that the lives of American children in the last decade of the Twentieth Century differ in many ways from those of previous generations, particularly the lives of the famous "Baby Boom" generation. Baby Boomers grew up in the social...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Albert J. Yesk
June 15, 1992

Research papers

General user experience of international research on children

During recent years we have seen a tendency towards children being looked upon as independent consumers who to a large extent do not depend on the influence of their parents. This means an increased focus on children's' needs and demands by the...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Niels Sandal Jakobsen, Lisbeth Flydtkjaer
June 15, 1992

Research papers

The changing language of young Spanish consumers

The role of brand names in the language of young consumer s is obvious, and raises various type of questions. For practical reasons , we will divide there into three types. a. what is the basis tor the repercussion on the name brands on the...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Alejandro Suarez Antelo
June 15, 1992

Research papers

Junior 1991research

The JUNIOR '91 RESEARCH is a survey on a specialized collectivity: children. The survey is conducted on a sample of 3.078 children, aged Jun-13 years, and the main aim of the research is to measure readership of magazines for children. But it is also...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Giancarlo Ferreri, Carlo Pescetti
Companies: The Walt Disney Company, DOXA
June 15, 1992

Research papers

Researching children through direct computer interviewing

It is a well known fact that children enjoy using computer equipment even more than adults. London Weekend Television has exploited this fact by interviewing interactively a sample of children in the London area using a direct computer interviewing...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Shailesh Patel, Peter Barton
June 15, 1992

Research papers

To find opportunities in the youth market

This paper will be presented by Yo! (Youth Opinion International). With contributions from CWA Ltd (UK); the Institut de l' Enfant (France) and Research Data Inc (USA). The paper will draw upon a long history of child and youth research in our...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Mick Williamson
June 15, 1992