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Research papers

Consumption as self-building

There seems to be a somewhat contradictory tendency both towards a homogenization of life styles and towards fragmentation accompanied with a growing emphasis on individuality. The contradictory trends actualize a need for a deeper analysis of the...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Authors: Pasi Falk, J. P. Roos
June 15, 1991
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Citation

Falk and Roos (1991a, June 15). Consumption as self-building. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/consumption-as-self-building