Resources Library by ANA

Discussant of mr. Collins' paper

I am in the happy position, as discussant, of disagreeing with everything that the speaker has said. My own view of market research, science and most activities is that they contain "ideas" and "observations". "Techniques" are a bridge between the...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Charles W. Clunies-Ross

February 1, 1970

Comment On H. Bergonier, A. Winkler and C. Ragnitz's papers

The panel pointed out that there were programs available, at least in England, that produced clusters on a more satisfactory basis. The TYPOL method is an "average linkage" procedure based on an effectively random order of presentation rather than,...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Charles W. Clunies-Ross

November 1, 1968

Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers

The two approaches had been introduced as alternatives. As such, the group agreed with Ehrenberg & Goodhardt's approach. They did, so on purely practical grounds . The crucial drawback seen in Hamre's approach was that the number of constants or...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Charles W. Clunies-Ross

November 1, 1968

Comment on Dr. H. Steiner's paper

The group discounted to a large extent the theoretical aspects of the paper. The general line and thoroughness of the analysis was endorsed as relevant and practical. Correspondingly the distinction between descriptives versus function status of the...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Charles W. Clunies-Ross

November 1, 1968

Comment on G. K. Randall and J. F. Farmer's paper

This paper was presented and seen as two parts: a broad and intriguing first part followed by a highly specific sub-model. The group was not concerned to make spontaneous suggestions as to the treatment of the open ended topics in the first part but...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Charles W. Clunies-Ross

November 1, 1968

Patterns in the ways that advertising works

The paper has been developed as a generalisation of the conditions where certain methods, advice and cautions are in order on the choice and interpretation of research. Two main ideas are brought out: the importance of the product to a person and the...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Charles W. Clunies-Ross

Company: Nestlé

June 15, 1967

Sources of bias in sensory evaluations as applied to food and beverages

The paper deals with two broad areas of bias in the preconceptions of the respondent and the preconceptions of the researcher. In relation to the former the specific areas of bias dealt with are: A. the motivation of the respondent; B. the...

Catalogue: ESOMAR Congress 1966

Authors: A. Kondos, Charles W. Clunies-Ross

September 1, 1966

An over-all measurement of advertising effectiveness

I am concerned here with an attitude to pre-testing as much as a particular technique. Overall measures of advertisements are needed but it is in this area that the arguments arise. Incidentally, I shall be talking purely in terms of television...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: Charles W. Clunies-Ross

Company: Nestlé

June 1, 1966