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Research papers

Convergennation

Convergennation refers to the "cross-roads" where convergence and business innovation meet to spark new opportunities and create competitive advantage resulting from combinations of tangible and intangible assets, markets, companies, value chains,...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Alexandre F. Amoukteh, Phillip A. Cartwright, Caroline Edwards
January 26, 2003
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Citation

Amoukteh, Cartwright and Edwards (2003a, January 26). Convergennation. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/convergennation