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Research papers

Cracking the crystal ball

Approaches were investigated for forecasting in the developing South African cellular phone market at the aggregate level (market share), and individual level of switching behaviour.While the traditional first order Markov process model was not found...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Craig Kolb, Andrea Rademeyer
Company: Ask Afrika Pty Ltd
November 7, 2004
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Citation

Kolb and Rademeyer (2004a, November 07). Cracking the crystal ball. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/cracking-the-crystal-ball