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Research papers

Love and trust underground

It's hard to measure the effect of advertising when your subject is on the move, underground!Measuring how we react to advertising in the laboratory or the home (where we are watching TV or maybe our mobile phone) is hard enough. Try to adequately...

Catalogue: Congress 2017: Visionary
Authors: Nicola Barrett, Robert Ellis
Company: COG Research Ltd.
September 3, 2017
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Citation

Barrett and Ellis (2017a, September 03). Love and trust underground. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/love-and-trust-underground


Research papers

Contribution to a multi-disciplinary research approach for technical industrial products

This paper attempts, by referring to a recent study directed to electronic measuring instruments, to describe and explain how such a multi-disciplinary approach can be applied to investigating: 1 - buying mechanisms and their psychological...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: A. Michel
June 15, 1972
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Citation

Michel, A. (1972a, June 15). Contribution to a multi-disciplinary research approach for technical industrial products. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/contribution-to-a-multi-disciplinary-research-approach-for-technical-industrial-products


Research papers

Contribution to a multi-disciplinary research approach for technical industrial products (French)

This paper attempts, by referring to a recent study directed to electronic measuring instruments, to describe and explain how such a multi-disciplinary approach can be applied to investigating: 1 - buying mechanisms and their psychological...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: A. Michel
June 15, 1972
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Citation

Michel, A. (1972a, June 15). Contribution to a multi-disciplinary research approach for technical industrial products (French). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/contribution-to-a-multi-disciplinary-research-approach-for-technical-industrial-products-french-


Videos

Creating a collaborative and multidisciplinary user research environment

How do you face product and marketing challenges as a team? How can you be relevant to UX designers and a social media team using the same research methodology? Instead of fighting for territory, both teams decided to work together, and that changed...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Heloisa Moura, Julia Santos
December 12, 2018
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Citation

Moura and Santos (2018a, December 12). Creating a collaborative and multidisciplinary user research environment. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/creating-a-collaborative-and-multidisciplinary-user-research-environment