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Research papers

Creativity on tap

Organisations that lack creativity will fail. Traditionally new product ideas have come from many sources both within an organisation, e.g. management brainstorming, or from outside the organisation through traditional marketing research techniques...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley
Company: KANTAR TNS Malaysia
February 27, 2005