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Research reports

The continental quilt story

Despite the fact that twenty-five percent of householdshave at least one Continental Quilt in the home thereis very low awareness of brands. This is no doubtdue to the fact that suppliers have relied almostexclusively on price as their major...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). The continental quilt story. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/the-continental-quilt-story


Research reports

Communication research for supermarket butchery

The research was required in orderto determine optimum means of communicating with meatshoppers and to narrow the gap between traditionalbutchery benefits and supermarket butchery. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Communication research for supermarket butchery . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/communication-research-for-supermarket-butchery-


Research reports

Report on qualitative research on Rowntree Mackintosh 'Square Range'

The objectives of the research reported herewere to examine the products in terms of the benefitsoffered in relation to consumer needs in order tosupport, modify or refute hypotheses about the productsand to define a target audience and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Report on qualitative research on Rowntree Mackintosh 'Square Range'. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rowntree-mackintosh-square-range-


Research reports

Report on qualitative research on hypotheses on grouping for count lines

On the basis of existing research evidence andgenerate experience of the market, it was hypothesizedthat a number of brands were perceived as similar,fulfilling similar needs in terms of benefits offered. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Report on qualitative research on hypotheses on grouping for count lines. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hypotheses-on-grouping-for-count-lines


Research reports

Qualitative research into Eucryl toothpowder

The research was required into the attitudes towards EucrylToothpowders (Eucryl White and Eucryl Smoker) withparticular reference to:1. Possible benefits and disadvantages of thePowder form;2. The social appeal of the concept of smokers dentifrice;3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1973
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Citation

, C. (1973a, April 11). Qualitative research into Eucryl toothpowder . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-eucryl-toothpowder-