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Research reports

Insights in times of COVID-19

ESOMAR, as the global voice for the data, insights, and market research industry, has been guiding theindustry in the undeniable challenging times that the world has been going through for a number of weeksnow. This report is another effort to...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
May 26, 2020
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Citation

B.V., E. (2020a, May 26). Insights in times of COVID-19. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/insights-in-times-of-covid-19


Research reports

Qualitative research into choc ices

Lyons Maid Ltd., are concerned to develop choc ice which in product terms in closest to theconsumer ideal (given certain cost constraints).Accordingly, a qualitative research exercise wasrequired in order to:1. Explore current attitudes andbehavior...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into choc ices. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-choc-ices


Research reports

Research report on C2 weekly-paid workers with current accounts at Gec Trafford Park sub-branch

Midland Bank Ltd., have little knowledge about thepotential of this type of sub-branch amongst thissocio-economic sector and hence research wassuggested to investigate attitudes towards the subbranch and motives and behavior concerning the operation...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Research report on C2 weekly-paid workers with current accounts at Gec Trafford Park sub-branch. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/research-report-on-c2-weekly-paid-workers-with-current-accounts-at-gec-trafford-park-sub-branch


Research reports

Qualitative research into Heinz new product developments

An evaluation of the soft drinks market produced byDorland has suggested that there may be an opportunityfor Heinz to enter the market. Qualitative research was therefore required into thecarbonated drinks market in order to: 1. Explore current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into Heinz new product developments. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-heinz-new-product-developments


Research reports

Qualitative research into instant oat cereal

Kelloggs have developed an instant oat cereal with addedwheat bran which has performed satisfactorily in producttrials. It is intended to launch the brand as a competitorto Lyons Ready Brek.The aims of the research were to elicit behavioural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into instant oat cereal . ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-instant-oat-cereal-


Research reports

Exploratory research on coupon-collecting and gift-catalogues

The research was required into the usage of gift cataloguesand attitudes towards them and towards coupons inorder to assist with decisions about the design ofcatalogs and selection of gifts and in order tocheck whether predictions could be made...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Exploratory research on coupon-collecting and gift-catalogues. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/exploratory-research-on-coupon-collecting-and-gift-catalogues


Research reports

Attitudine and behavioural research study

The purpose of this research study was, therefore, to investigate consumer shopping behaviour and the attitudes and motivations underlying such behaviourfrom a psychological viewpoint. This approach was intended to provide the C.W.S. with benchmark...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 16, 1971
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Citation

, C. (1971a, July 16). Attitudine and behavioural research study. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/attitudine-and-behavioural-research-study


Research reports

Qualitative research on soft furniture for Gee Advertising Ltd.

This research was designed to investigate consumer attitudes and buying behaviour vis a vis soft furniture, and particularly to investigate consumer reactions to, and expectations of the concept of, foam furniture. More specifically, the objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Qualitative research on soft furniture for Gee Advertising Ltd.. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-soft-furniture-for-gee-advertising-ltd-


Research reports

Ciba-Geigy vacuum cleaner product

The preliminary group discussions which explored consumer attitudes and behaviour and which elicited reactions to the proposed new product itself havenow enabled the parameters of the product concept to be more specifically defined. The proposed 11...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1971
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Citation

, C. (1971a, April 03). Ciba-Geigy vacuum cleaner product. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/ciba-geigy-vacuum-cleaner-product