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Webinars

Using semiotics in a brand audit

In the midst of the fourth Industrial Revolution, more than one-third of the skills we believe are essential for today's workforce will have changed according to the Future of Jobs Report from the World Economic Forum. ESOMAR in partnership with...

Catalogue: Webinars 2020
Authors: Chris Arning, Manisha Dikshit, Dinesh Ramchandani
May 6, 2020
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Citation

Arning, Dikshit and Ramchandani (2020a, May 06). Using semiotics in a brand audit. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/using-semiotics-in-a-brand-audit


Webinars

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colours are well known from posters, brasserie carafes and wall murals in French towns. But the brand itself had become quite dated. Suze was increasingly only...

Catalogue: Webinars 2019
Author: Sven Arn
Company: Happy Thinking People
March 18, 2019
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Citation

Arn, S. (2019a, March 18). Bitter sweet symphony. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/bitter-sweet-symphony-9518