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Research papers

Event & sponsorship valuator

How much should I pay for an event or sponsorship? Is there a reliable and comprehensive decision support system that can help companies in decision making process with regard to events sponsorship buying? Events sponsorship valuator makes research...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Matteo Cardani, Carlotta Ventura
Company: Wavemaker
October 21, 2010
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Citation

Cardani and Ventura (2010a, October 21). Event & sponsorship valuator. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/event-sponsorship-valuator


Case studies

A case of corporate communication through media synergy

The present case study illustrates an interesting example of cross-media synergy measurement applied to a corporate communication campaign by Telecom Italia, where advertising content and conversation with people merge in an original way. The...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Matteo Cardani, Carlotta Ventura
Company: Wavemaker
May 7, 2009
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Citation

Cardani and Ventura (2009a, May 07). A case of corporate communication through media synergy. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/a-case-of-corporate-communication-through-media-synergy


Research papers

Quality insights to solve a luxury problem

Luxury brands rely on carefully planned and executed marketing activity to appeal to the emotions and cultivate an image of exclusivity, but as their customers increasingly spend time with digital media, they must wrestle with decisions about whether...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Beth Uyenco, Alex Charlton, Olivier Goulet
Companies: Microsoft, Wavemaker
June 1, 2008
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Citation

Uyenco, Charlton and Goulet (2008a, June 01). Quality insights to solve a luxury problem. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/quality-insights-to-solve-a-luxury-problem