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Videos

Changing the subject

Learn how research that has grown from qualitative roots has led to a digital transformation and revolutionized the way we do journalism at the BBC. The challenge we faced was to find out why people click on some pieces of content and not others, to...

Catalogue: Client Summit 2019- Spring Edition
Author: Kevin Cowan
June 27, 2019

Videos

MENAP and the rise of person-centric measurement not audience measurement

With the advent of more robust digital platforms, marketing is moving from audience- and channel-based planning, to person-centric marketing. With this shift in focus, tools to quantify and analyse the behaviours at the individual level are required....

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Rolfe Swinton
Company: RealityMine
June 15, 2017

Videos

Research papers

A machine-learning app for TV show acquisitions

As The Wall Street Journal reported last year, streaming services such as Netflix and a rise in original TV programming have impacted the once-lucrative syndication market. After taking major losses on network hits, cable executives now have to...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Fabio Luzzi, Caroline Epstein
November 18, 2016

Research papers

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016

Research papers

The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW
Authors: Cortney Henseler, Samuel Kim, Matthew Sharp
September 22, 2016

Videos

A machine-learning app for TV show acquisitions

As The Wall Street Journal reported last year, streaming services such as Netflix and a rise in original TV programming have impacted the once-lucrative syndication market. After taking major losses on network hits, cable executives now have to...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Caroline Epstein, Fabio Luzzi
June 15, 2016

Videos

The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW
Authors: Samuel Kim, Matthew Sharp, Cortney Henseler
June 15, 2016

Research papers

A funny thing happened on the way to our insights

How do we confront the unexpected? Sometimes on the road to the final report, we encounter surprise insights that speak to an entirely different set of business issues, and we are forced to choose what we do with this new information.This...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Steve August, Shannon Danzy, Tara Franz, Julie Schiller
Company: FocusVision
November 18, 2015