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Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024
Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato
October 1, 2024
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Citation

Trifiro, Ramic, Tumminello, Imborgia and Armato (2024a, October 01). Beyond Screens. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/beyond-screens-12575