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Videos

Translating online sensation into the store

From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omni channel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour....

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Bart Vandenreijt
June 6, 2018
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Citation

Vandenreijt, B. (2018a, June 06). Translating online sensation into the store. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/translating-online-sensation-into-the-store


Videos

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations
Authors: Nicole Huyghe, Bart Vandenreijt
June 15, 2015
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Citation

Huyghe and Vandenreijt (2015a, June 15). Rewarding the retail customer while generating extra revenue. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/rewarding-the-retail-customer-while-generating-extra-revenue