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Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024
Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora
October 1, 2024
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Citation

Reynolds et al. (2024a, October 01). Emotion-Inducing Fragrances. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/emotion-inducing-fragrances-12572