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Videos

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight
October 1, 2015
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Citation

Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/reel-happiness


Videos
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Citation

Kortleven, C. (2015a, September 27). #ImaproudMarketResearcher #ESOMAR . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/-imaproudmarketresearcher-esomar-


Videos

A conversation with Jordan Casey

Following his inspirational keynote presentation last year, entrepreneur Jordan Casey, returns to the Congress to reveal what he's been up to and what's changed now that he's turned 15.

Catalogue: Congress 2015: Revelations
Authors: Jordon Casey, Niels Schillewaert
June 15, 2015
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Citation

Casey and Schillewaert (2015a, June 15). A conversation with Jordan Casey. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/a-conversation-with-jordan-casey


Videos

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations
Authors: Steven Berkhout, Tom Wilms
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Berkhout and Wilms (2015a, June 15). Insights2020- Drive consumer centric growth. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/insights2020--drive-consumer-centric-growth


Videos
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Citation

Broadbent, G. C. (2015a, June 15). Can you be the difference? . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/can-you-be-the-difference-


Videos

When democracy fails to deliver

Two of the world's leading democracy watchers have adopted different approaches to explore whether democracy delivers what it is supposed to deliver. The Freedom House approaches this problem by looking at two objective criteria: Political Rights in...

Catalogue: Congress 2015: Revelations
Authors: Ijaz Shafi Gilani, Jean-Marc Leger
June 15, 2015
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Citation

Shafi Gilani and Leger (2015a, June 15). When democracy fails to deliver. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/when-democracy-fails-to-deliver


Videos

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations
Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras
June 15, 2015
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Citation

Hickey, Bramley and Skouras (2015a, June 15). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall


Videos

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: Congress 2015: Revelations
Author: Samantha Bond
Company: Northstar Research
June 15, 2015
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Citation

Bond, S. (2015a, June 15). The new rules of attraction. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-attraction


Videos

The economics of revelation

The world has developed an insatiable hunger for sharing life's mini-milestones, for measuring interactions, for tweaking messages based on real-time feedback. We no longer want to hide our thoughts in diaries but cast them into a digital ether where...

Catalogue: Congress 2015: Revelations
Author: Susan Hayes Culleton
June 15, 2015
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Citation

Hayes Culleton, S. (2015a, June 15). The economics of revelation. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-economics-of-revelation