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Videos

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/human-or-ai-12194


Videos

Young ESOMAR Society (YES) Award Finalists

60 seconds pitches from the YES Award Finalists:StandardisationPrachi Jadhav, Kantar, IndiaModern Ways of Data CollectionSudeep Raj Rajagopal, Ipsos, IndiaMagic of Integration to Close the Gap Between Say & DoNeha Firdous, Diageo,...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Prachi Jadhav, Sudeep Raj Rajagopal, Neha Firdous, Sneha Wankhade
Companies: IPSOS, Kantar, Diageo
November 12, 2020
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Citation

Jadhav, Rajagopal, Firdous and Wankhade (2020a, November 12). Young ESOMAR Society (YES) Award Finalists. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/young-esomar-society-yes-award-finalists


Videos

Researching to include: How can we change discriminatory attitudes?

Never before as visible as today. In Peru, there are more than 1.7 million adults who recognize themselves as LGTBIQ+. However, day by day they face a world that judges and discriminates them for being and expressing how they feel. This research...

Catalogue: Latin America 2020 - Insights Festival
Authors: Alfredo Valencia, Luis Ramos
Companies: IPSOS, INNGOV
October 19, 2020
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Citation

Valencia and Ramos (2020a, October 19). Researching to include: How can we change discriminatory attitudes?. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/researching-to-include-how-can-we-change-discriminatory-attitudes-


Videos

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival
Author: Nikolai Reynolds
Companies: IPSOS, PepsiCo
October 19, 2020
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Citation

Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/how-to-adapt-product-testing-to-new-realities


Videos

Pro bono research for Light Of Life Trust

Let's take a look at the lives of typical rural Indian women and understand what social norms and practices prevent them from achieving economic advancement. Our understanding will help unveil major barriers to women's participation in upskilling and...

Catalogue: Insights Festival 2020
Authors: Indu Upadhyay, Sheela Iyer
Companies: IPSOS, Light of Life Trust
September 16, 2020
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Citation

Upadhyay and Iyer (2020a, September 16). Pro bono research for Light Of Life Trust. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/pro-bono-research-for-light-of-life-trust


Videos

Disrupting System 1 thinking: Better science for smarter marketing

Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it...

Catalogue: Insights Festival 2020
Authors: Rich Timpone, Vinod Venkataraman
Company: IPSOS
September 15, 2020
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Citation

Timpone and Venkataraman (2020a, September 15). Disrupting System 1 thinking: Better science for smarter marketing. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/disrupting-system-1-thinking-better-science-for-smarter-marketing