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Videos

Breaking the walls between traditional and digital marketing

This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...

Catalogue: Latin America 2019
Authors: Caio Daier, Rebecca Azevedo
Companies: Facebook, Kantar
April 8, 2019
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Citation

Daier and Azevedo (2019a, April 08). Breaking the walls between traditional and digital marketing. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/breaking-the-walls-between-traditional-and-digital-marketing-9536


Videos

The client talk show: Brand tracking revelations

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with...

Catalogue: Congress 2015: Revelations
Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian
June 15, 2015
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Citation

Pagani, Vernon, Herbert Collet, Cundiff and Fafian (2015a, June 15). The client talk show: Brand tracking revelations. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/brand-tracking-revelations