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Videos

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
October 1, 2024
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (2024a, October 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind--12592


Videos

Growing Up Together

This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey?one that is full of ever-changing pressure, tensions...

Catalogue: Congress 2023
Authors: Francky David, Nathalie Coste
Companies: Nestle, Lovebrands
September 27, 2023
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Citation

David and Coste (2023a, September 27). Growing Up Together. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/growing-up-together-12174