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Videos

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024
Authors: Ajay Bangia, Rollo McIntyre, Jim Legg
October 1, 2024
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Citation

Bangia, McIntyre and Legg (2024a, October 01). Empathy or Emptiness. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/empathy-or-emptiness-12573


Videos

From Conversations to Conversion

Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...

Catalogue: Congress 2024
Authors: Kathy Cheng, Romani Patel
October 1, 2024
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Citation

Cheng and Patel (2024a, October 01). From Conversations to Conversion. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/from-conversations-to-conversion-12583


Videos

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
November 22, 2023
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Citation

Venugopalan, Venkatasubramanian, Sekar and Bhardwaj (2023a, November 22). Insights On Auto-Pilot. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/insights-on-auto-pilot-12341


Videos

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023
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Citation

Banka Johnson, Vukjcevic and Nilstun (2023a, September 29). Creating a Better Everyday Life. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/creating-a-better-everyday-life-12155


Videos

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023
Author: Patrick Fagan
Company: KUBIK Intelligence
September 28, 2023
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Citation

Fagan, P. (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/digital-dna-if-your-data-could-talk-12191


Videos

Social Video Listening - The Next Gen of Social Listening

Consumer and market insight professionals are often recognised by organisations as strategic thinkers,representing consumer voice.Yet, in the current ever-evolving world, where big and small business decisions need to be taken at speed,there is an...

Catalogue: Congress 2022: 75th Anniversary
Authors: Anne Calot, Laurence Lienhard Grandguillaume
September 26, 2022
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Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening-12011


Videos

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019
Author: Jose Antonio Noriega
Companies: Möbius, CITIBANAMEX
November 10, 2019
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Citation

Noriega, J. (2019a, November 10). Qualitative fast track. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/qualitative-fast-track-10869


Videos

Take a load off

The aim of the authors is to share a Case Study on a data informed approach to improving the commercial experience for consumers & brands.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Ashlee Gouldstone, Vicki Draper
December 12, 2018
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Citation

Gouldstone and Draper (2018a, December 12). Take a load off. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/take-a-load-off


Videos

Innovation diffusion in the digital age

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Lida Huji
November 11, 2018
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Citation

Huji, L. (2018a, November 11). Innovation diffusion in the digital age. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/innovation-diffusion-in-the-digital-age