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Research papers

Reincarnating TAM panelists to understand channel surfing

This paper records a continuation in a series of studies launched to appreciate TAM ratings in a holistic manner. Pure quantitative or qualitative studies often stop short of giving the user a complete understanding of viewing behavior, especially...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma, Trevor Sharot
Companies: TAM Media Research, Nielsen
June 23, 2005

Research papers

TV viewing

This paper looks at what propels a home to finally shift or even to sample a new disruptive programme.The recent launch of Indian Idol (the Indian version of American Idol) is used as a test case. Understanding a complex behavior like viewing...

Catalogue: Asia Pacific 2005
Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma
Company: TAM Media Research
March 13, 2005