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Research papers

Helping newspapers compete with electronic media

Not all people read newspapers in the same way. Some readers want to look only at the ads others only the headlines. In classifying individuals by their motivation for reading newspapers we discovered live distinctly different types of people that...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Seija Nurmi, Virpi Nurmilaukas
June 15, 1999