You searched for: "*"

The results has been filter on Authors containing Vivek Srivastava.
ANA has found 1 results for you, in 118 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Reaching the elite

This paper addresses the television viewership habits of the 'elite'. This segment, although small in size, has been expanding rapidly in major metros of India, and already possesses a high spending power.This research highlights a new way of panel...

Catalogue: WM3 2007
Authors: L. Chandrashekhar, Joydip Kapadia, Vivek Srivastava
Company: TAM Media Research
June 3, 2007