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Research papers

One Size Doesnt Fit All

Women make up 49.6% of the world?s population, and yet many businesses struggle to achieve the same proportion in their consumer base. Imagine a world where this is no longer the case; a world where we can all effortlessly tap into the immense...

Catalogue: Congress 2023
Authors: Celine Llanta, Kevin Cowan, Minnie Kweon, Maria Bruder
September 27, 2023

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Research papers

Trust in Media: The New Publishing Battleground

Consumer trust is important for all kinds of brands, but we see lower trust for many media channels and media brands. Trust levels for advertising formats and environments also differ dramatically between marketers and consumers. This article...

Catalogue: Trust and Transformation
Authors: Gonca Bubani, Duncan Southgate
Company: Kantar
July 28, 2021

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Deconstructing the media market, constructing a new way to measure ad efficiency

In today's world it is well known that information comes from many different sources, simultaneously and in very different formats. In this context advertising can no longer be considered as one homogeneous platform, but as a separate unit within a...

Catalogue: Insights Festival 2020
Authors: Gerardo González, Miguel Anaya, Pamela González
Companies: Netquest, The Nielsen Company, Facebook
September 14, 2020

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Duty, identity, credibility: Fake news and the ordinary citizen

In the face of rising media coverage of the harms, machinations, and actors responsible for spreading misinformation, our research project sought to surface a crucial but underexplored side of the fake news debate - the role of the ordinary citizen.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Lucile Stengel, Sapna Solanki
Company: British Broadcasting Corporation (BBC)
October 3, 2019

Videos

Loohcal media, gloohbal measurement (Spanish)

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 9, 2019

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Leading digital transformation! (Spanish)

Agea's big data case is a reference in Latin America. The volume of known and registered audiences is the highest in Argentina. The Big Data team was created and managed from a business area, which makes it more efficient and quick responsive. In...

Catalogue: Latin America 2019
Author: Pablo Giudici
April 9, 2019

Research papers

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 7, 2019

Videos

The role of channel logos in on-demand platforms

This new research from Viacom explores the role that TV channel branding plays in on-demand consumer choice. It seeks to understand what channel branding provides in terms of the consumer user experience and navigation of an on-demand environment,...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Christian Kurz
December 12, 2018