Resources Library by ANA

Cultural values in market and opinion research

The term ‘value’ has many meanings. In market research we meet the term most often in the phrase ‘value for money’ but also in the notion ‘consumer values’. The latter is our concern here. Values in this sense are the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Hans L. Zetterberg

September 1, 1998

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989

Author: Hans L. Zetterberg

June 15, 1989

Sweden

The Swedish election 1985 produced a surprisingly strong finish for the small Liberal party in Sweden - 14,50% compared to 5,90% in the previous electron in 1982. The polls had kept the party in the 5 to 7% range until the weeks before the election...

Catalogue: Seminar 1986: Opinion Polls

Authors: Hans L. Zetterberg, Gunnar Andren

June 15, 1986

Mismatch between job and people

Many people wish that it could be just that simple, but in fact it is a complicated matter, a very complicated matter. Discussions and interviews about work with people today - and especially youth - reveal a myriad of conflicts, dreams, complaints,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Hans L. Zetterberg

Company: KANTAR TNS Malaysia

June 18, 1980

Journalistic developments in the use of opinion polls: Open discussion

Open discussion about the "Journalistic developments in the use of opinion polls".

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: Robert M. Worcester, Adam Raphael, Hans L. Zetterberg, Elisabeth Noelle-Neumann, Thomas Marcotty, Peter Kellner, Norman L. Webb, John Roberts

June 15, 1980