You searched for: "*"

The results has been filter on Catalogues containing ESOMAR Handbook Of Market And Opinion Research.
ANA has found 41 results for you, in 230 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Quantitative research

The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Didy Ward
September 1, 1998
×

Citation

Ward, D. (1998a, September 01). Quantitative research. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/quantitative-research


Research papers

Research among children

This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz
September 1, 1998
×

Citation

Melzer-Lena and Middelmann-Motz (1998a, September 01). Research among children . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/research-among-children-


Research papers

Retail market measurement

The purpose of this chapter is to explain how market information based upon retail sales is derived and used by manufacturers and retailers to make better business decisions. Since the emergence of mass marketing, manufacturers of fast turnover...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: James Brooks, Tim S. Bowles
September 1, 1998
×

Citation

Brooks and Bowles (1998a, September 01). Retail market measurement. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/retail-market-measurement


Research papers

Business-to-business research

In the following paper we will touch on some important aspects of business-to-business research, highlighting in brief the key differential points vis-&-vis consumer research. The focus will be on the specific problems and requirements of research in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Walter Lulay
September 1, 1998
×

Citation

Lulay, W. (1998a, September 01). Business-to-business research. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/business-to-business-research


Research papers

Statistic and significance testing

Statistics may be defined as ‘the collection, analysis and interpretation of numerical data’. As market research is concerned mostly with counting and measuring, it is not surprising that the theory of statistics can play an important part...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Harris
September 1, 1998
×

Citation

Harris, P. (1998a, September 01). Statistic and significance testing. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/statistic-and-significance-testing


Research papers

Government and social research

Research used to describe or understand a situation is the general topic of this section. Government and other social research is embedded into a setting which includes market modelling, brand equity, media audience research, financial research,...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Mohler
September 1, 1998
×

Citation

Mohler, P. (1998a, September 01). Government and social research . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/government-and-social-research-


Research papers

Market research and democracy

This chapter addresses the critical question of how market research can develop at a point in time when more and more consumer consultation mechanisms are being developed. The question we face is whether market research as a discipline will be...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Cooper
September 1, 1998
×

Citation

Cooper, P. (1998a, September 01). Market research and democracy. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/market-research-and-democracy


Research papers

Media research

The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Dina Raimondi
September 1, 1998
×

Citation

Raimondi, D. (1998a, September 01). Media research. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/media-research-5326


Research papers

Financial research

The spectacular growth in financial marketing research over the last twenty five years has pushed it into a prominent place among the types of marketing research undertaken worldwide. After a relatively late start in the early 1970s, it began to take...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Bartram
September 1, 1998
×

Citation

Bartram, P. (1998a, September 01). Financial research. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/financial-research