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Research papers

Customers and brands

This exploratory study aimed, firstly, to elicit possible components of brand relationship strength and, secondly, to develop a framework or conceptual model of brand relationship strength that draws from various streams of marketing theory,...

Catalogue: Automotive 2006
Authors: Kirsti Lindberg-Repo, Richard Brookes
February 27, 2006

Research papers

Building holistic relationship communication programs in an interactive marketplace

This paper provides a comprehensive framework for a new communication process model where company and consumer perspectives are considered as co-equivalent parts of a relationship communication system. It is based on the notion that in 21st century...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Don E. Schultz, Kirsti Lindberg-Repo
September 22, 2002