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Research papers

Gaining insight into characteristic of online audiences with a new approach

Online businesses possess high volumes of web traffic and transaction data. Often valuable data regarding visitor opinions and attitudes towards the service and the website itself are also available by means of online surveys. Additionally,...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Waldek Jaronski, Josee Bloemer, Koen Vanhoof, Geert Wets
June 1, 2001