Resources Library by ANA

Storybranding in Researchland

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19...

Catalogue: Latin America 2023

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

April 25, 2023

Storybranding in Researchland

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19...

Catalogue: Latin America 2023

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

Companies: Cooperativa Mental, The Coca-Cola Company

April 25, 2023

Twitter (Spanish)

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Andrea Marcela Durán Sánchez, María Angélica Aya Zarate

June 15, 2014

Phylogenetics in social media

So far we have constructed and analyzed 51 content networks using a genetic method called phylogeny, a process that reconstructs the evolutionary history of living organisms as well as evolutionary tracks of language.We have ...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Luz Angela Alonso Morales, María Angélica Aya Zarate

June 15, 2014

An analysis of Japanese advertisements in the US and Germany: From a comparative perspective on global marketing

This study presents the results of a content analysis of "Japan-related advertisements" in newspapers and magazines in the United States of America and Germany in order to explicate what function advertisements fulfill in the formation of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Kazufumi Manabe, Marc Lohr

June 15, 1992

A closer look at the TV audience

Observations and models attempting to describe a multiplicity of interactions between media content, media usage and audiences, are designed to provide (temporarily) adequate, at most times, answers to a series of crucial questions, that enhance our...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Emmanuel Heretakis

June 15, 1992

For a better understanding of individuals

This new material can be analysed in the same way as verbal material. We start with a content-analysis and a symbolic, metaphorical and psycho-analytical interpretation of the signs sent out, just as we would with words. The only difference is that...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Author: Marianne de Souza

June 15, 1984

Marginal remarks on the situation of editorial research in 1974

Closing remarks of the seminar: Editorial Research In The Publishing Industry (1974).

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Otmar Ernst

June 15, 1974

An analysis of the propagation of norms in illustrated periodicals

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967

Authors: Herbert Steiner, Maria Rita Girardi

August 1, 1967