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Research papers

Augument intelligence: Data mining with AI

This paper intends to uncover a little regarding what AI is doing and how as consultants, researchers, marketers and sales practitioners, we can take advantage of AI to help augment our intelligence- working ability- and move our own as well as our...

Catalogue: Fusion 2019
Author: Bradley Taylor
November 10, 2019

Research papers

Beyond Big Data

Big Data is likely to radically change the consumer insights landscape. Commentators question the role of market research when so much data is readily available. Does market research have a role to play in this new environment? This presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Colin Strong
Company: GfK
June 23, 2013

Research papers

Digital research practices from 500,000 marketers

For the past two years MixRank has been building the world's largest database of digital advertisers. By analyzing the websites of more than 500,000 digital advertisers with sophisticated data mining technology developed for this project, amazing...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Ilya Lichtenstein, Jana Fung
June 23, 2013

Research papers

Global research transition

This paper illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers' decision making journey within the air care category. A quantitative study with...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Jenna Alexandre, Corrine Sandler
March 26, 2012

Research papers

Semantic mining or what we can read between the lines

Semantic Mining provides an effective way of statistically detecting the hidden information in texts, namely to identify patterns and interrelations, peculiarities and the essence of qualitative research data. The methodology is a hybrid between...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Frank Vogel, Andera Gadeib, Heidi Neubert
Company: Dialego AG
November 19, 2009

Research papers

Research alchemy

This presentation examines the challenges involved in making excessive amounts of often disparate information relevant and practical to senior management.It illustrates a process for bringing together the worlds of qualitative, quantitative and...

Catalogue: Congress 2007: Excellence
Authors: Carl Nagle, Helen Williams, Kristin Hickey
Company: The Leading Edge
September 19, 2007

Research papers

Web mining

This paper illustrates how new technologies such as text and data mining can be used to process and analyze text data on a scale not previously possible.The paper investigates the types of information available on one of the most popular hotel...

Catalogue: Leisure 2006
Authors: Tom Anderson, Jesse Chen
October 8, 2006

Research papers

Blog mining

This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers.An overview of the tools for data tracking /mining and the ways to...

Catalogue: Leisure 2006
Author: Pravin Shekar
October 8, 2006

Research papers

Striking gold in the qualitative mine

This presentation proposes a three-step model to understanding the consumer's world beyond the category. It proposes this more sophisticated approach generates more meaningful and powerful insights for the client.Critical to the model is the...

Catalogue: Consumer Insights 2005
Authors: Jem Wallis, Vanessa Briese
November 15, 2005