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Research papers

The Era of Pet Humanisation

In a recent study carried out by WIN in 8 countries in Latin America + Canada, we found that 87% of people attribute importance to their relationships with other people. Not far behind, 80% declare that they consider their relationships with animals...

Catalogue: Latin America 2024
Author: Constanza Cilley
Company: Voices Consultancy
April 24, 2024
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Citation

Cilley, C. (2024a, April 24). The Era of Pet Humanisation . ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/the-era-of-pet-humanisation-


Videos
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Citation

Lagache, D. (2024a, April 24). The Human Kaleidoscope. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/the-human-kaleidoscope


Videos

The Era of Pet Humanisation

In a recent study carried out by WIN in 8 countries in Latin America + Canada, we found that 87% of people attribute importance to their relationships with other people. Not far behind, 80% declare that they consider their relationships with animals...

Catalogue: Latin America 2024
Author: Constanza Cilley
Company: Voices Consultancy
April 24, 2024
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Citation

Cilley, C. (2024a, April 24). The Era of Pet Humanisation . ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/the-era-of-pet-humanisation--12384


Videos

Fighting negativity

The world is obsessed with negativity. The cause can be found in the way the human brain is programmed. People have a natural brain alarm that is prone to short-term thinking and groupthink and has a sensitive antenna for danger. In 'fighting...

Catalogue: Fusion 2019
Authors: James Whelligan, Rijn Vogelaar
November 10, 2019
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Citation

Whelligan and Vogelaar (2019a, November 10). Fighting negativity. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/fighting-negativity


Videos

Duty, identity, credibility: Fake news and the ordinary citizen

In the face of rising media coverage of the harms, machinations, and actors responsible for spreading misinformation, our research project sought to surface a crucial but underexplored side of the fake news debate - the role of the ordinary citizen.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Lucile Stengel, Sapna Solanki
Company: British Broadcasting Corporation (BBC)
October 3, 2019
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Citation

Stengel and Solanki (2019a, October 03). Duty, identity, credibility: Fake news and the ordinary citizen. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/duty-identity-credibility-fake-news-and-the-ordinary-citizen


Magazines

Revue Française du Marketing (Novembre/Décembre 2012)

La sélection d' articles de ce numéro reflète la grande diversité des domaines de recherche qui forment notre discipline. Un article s'intéresse à l' actif demarque, un deuxième à la psychologie du consommateur, un...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2012
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Citation

, A. (2012a, November 01). Revue Française du Marketing (Novembre/Décembre 2012). ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-d-cembre-2012-


Research papers

The development and present state of market psychology and psychological research of market research in the CSSR

This contribution presents a fundamental survey of the development of market psychology and psychological research of market in the CSSR on the basis of theoretical and research work done in this field during the last two decades. The development has...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jitka Vysekalovà
August 1, 1975
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Citation

Vysekalovà, J. (1975a, August 01). The development and present state of market psychology and psychological research of market research in the CSSR. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/the-development-and-present-state-of-market-psychology-and-psychological-research-of-market-research-in-the-cssr


Research reports

Psychological of sheets

Steada wishes to strengthen its position in the brandedsector of the market by making the Steada brand into amuch stronger entity. Therefore, a small scale qualitativestudy was required as the first step in this direction.Its purpose was to give a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Psychological of sheets. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/psychological-of-sheets


Research reports

How the public sees the travel agent

The following informal look at the psychology ofvisiting a travel agent and taking the holiday arrangedby him is based on a paper given at the 1973 A.B.T.A.Conference in Palma, Majorca. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 27, 1973
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Citation

, C. (1973a, April 27). How the public sees the travel agent. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/how-the-public-sees-the-travel-agent