Resources Library by ANA

Insights to rebuild a B2B Business

How to rebuilt a B2B business: the Standard Chartered Commercial Banking case study.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Susan Burrell, Swami Srinivasan

May 23, 2018

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Masao Kakihara, Karthik Venkatakrishnan

Company: GfK

June 15, 2016

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Masao Kakihara, Karthik Venkatakrishnan

Company: GfK

May 19, 2016

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations

Authors: German Loewe, Roos Voorend, Carlos Ochoa, Melanie Revilla

Company: Netquest

October 1, 2015

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations

Authors: German Loewe, Carlos Ochoa, Melanie Revilla, Roos Voorend

Company: Netquest

June 15, 2015

ESOMAR/WAPOR guideline on opinion polls and published surveys (Spanish)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., WAPOR B.V.

June 15, 2013

Website versus traditional survey comments

A plethora of general and industry-specific websites make it possible for consumers to share their experiences, often in the form of ratings and open-ended comments very similar to those captured via traditional customer service and satisfaction...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Randall Brandt, Michael House

Company: Maritz Research

September 13, 2012

Predicting brand decisions through emotional engagement

This paper brings into perspective the need to combine new research approaches with traditional ones. This will enable us to answer new and old questions, create innovative approaches using new technologies, and deliver more creative ways of...

Catalogue: Congress 2011: Impact

Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising

Companies: KANTAR TNS Malaysia, Heineken

September 18, 2011

ESOMAR/WAPOR guide to opinion polls and published surveys

ESOMAR and WAPOR have produced the present guide in order to help those interested in the subject of opinion polls to reach a more informed judgement about the value of such polls and the most appropriate ways of conducting and reporting them.There...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., WAPOR B.V.

June 15, 2009