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Research papers

Project Apollo and ad impact

Project Apollo is a single-source service developed to provide direct links between advertising and purchasing behavior at the household level. The goal is to achieve a consumer-centered view across all aspects of CPG marketing programs.By combining...

Catalogue: WM3 2007
Author: Bart Flaherty
June 3, 2007
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Citation

Flaherty, B. (2007a, June 03). Project Apollo and ad impact. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/project-apollo-and-ad-impact