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Research papers

Project Apollo's spotlight on consumers and ROI

Project Apollo collects and connects three types of information: 1) multimedia message exposure, 2) consumer lifestyle information, and 3) actual purchase behavior.The promise of this new multimedia, single-source service is demonstrated via two sets...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Donald Gloeckler, Leslie Wood, Linda Dupree
Company: Procter & Gamble
June 4, 2006

Research papers

Sex, drugs and rock 'n roll

Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks. Early PPM results in the Philadelphia (US) market confirm previous benchmark industry...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Roberta M. McConochie, Tony Jarvis, Linda Dupree
Company: Nielsen
June 14, 2002